WHAT IS BET LOOKING FOR IN A MUSIC VIDEO - STEPHEN HILL TALKS MUSIC PROGRAMMING

I agree with a lot of the views BET has on music video placement. Stephen Hill also speaks on "Call Out Research" He explains how BET hires people to call different radio stations and play the companies a 10 second clip of a songs chorus (The Part Of The Song That You Remember) as he puts it in his own words, Then the company gathers all the data and reports to BET on a By weekly basis.

My only question for the viewers reading is, Do You Think 10 Seconds Is Enough Time??